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Description of 3-hour live workshop:

The success of a new trade opportunity is greatly enhanced by conducting thorough market research. Successfully entering foreign markets is only possible if they are carefully researched beforehand and if promising business opportunities are identified and analyzed. Sound business decisions are based on data, intelligence and information, and planned, organized and targeted research is the key to obtaining them. Such research is part of the foundation of your export business plan and will also form the basis of your marketing assumptions and estimations. This workshop will provide you with the basic tools required to perform international trade research including: a discussion of the various areas of research required for the export plan; the types of research used (primary and secondary research) as well as when and how it is appropriate to use them. The workshop will also include the use of a case study to demonstrate how marketing research is applied in a real-world situation.

 
Workshop Objectives:

- Develop a company's international market research plan in a way that makes the firm a more effective and successful international trader.
- Demonstrate how to conduct international market research to penetrate foreign markets by applying the information from this workshop.

 
Targeted participants:

• Active professionals and corporations at international level
• Technical and strategic personnel
• CEO, CFO, CIO

 

Secure payment via Paypal 300$ per 3 hours workshop each including a specific manual.

Click here to register! http://www.international-trade-training.net/cfciins13102011__